Verizon has launched an advertising campaign for gay couples to find out if it can offer financial services.
The company said it is in the process of evaluating whether to allow gay couples the ability to make money using the same benefits that apply to married couples.
The ad shows a rainbow-coloured card with a picture of a man with a young girl.
A rainbow symbol is shown on a card.
“If you’re gay, we’re here to help,” the card says.
“You’re a loving, caring and committed couple.”
Verizon has not responded to requests for comment.
According to the Advertising Standards Board of India, a professional body for advertising, a “gender-neutral or non-sexual name, gender expression, sexual orientation, gender identity or expression, gender preference or expression” should not be used to identify a person.
It also prohibits a person to use a name that is discriminatory or discriminatory against another person, including a person’s race, religion, ethnicity, sex, age, disability, pregnancy or breastfeeding status, or pregnancy status of a child.
Verizon, the world’s second-largest wireless network company, said in a statement that it “takes these matters very seriously”.
It added that the company “fully respects the personal privacy of our customers and we strive to maintain that respect through our marketing, communication and advertising practices.”
It also said it does not discriminate against customers on the basis of sexual orientation or gender identity.
The policy change is likely to have a positive impact on gay couples in India, said Pratip Shah, founder of the non-profit gay rights organisation the Center for Human Rights in India.
“It will encourage people to look at it from a more human perspective,” he said.
India has one of the highest rates of gay and lesbian marriages in the world, according to the UN Population Fund.